Improve Search Engine Ranking - Use The Thesaurus...


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Ed the Webmaster

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Slow pages equal more traffic
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Yahoo for free
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Good and bad doorways
Order the engines around
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$100 = 10,000 visitors
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Web kiosks for the poor
Online Price Mistakes
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ALTered Images
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Invasion of the Amazons
Advertising v. PR
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Pay for position
Web host tips
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Bad web design: Animation
CGI: What the heck is that?
Long live banners
Great press releases
E-mail Sigs - 7 Key Items
Ad tips for affiliate marketing
I want to keep my frames
Creating Doorway Pages
Measuring Link Popularity
Domains and hyphens
Why have a domain name

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Stress in Teaching
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The best Dad?
You're an Idiot!
Slave Caster of Freedom
Out of the mouths of babes
The Right to Life?
The Nostradamus Hoaxes
Explaining terrorism to a child
Internet 2 a scam?
Break a Rule, Bad Girl
Britannica near extinction?
The 1st time I really lied
Nigerian Scam Letters
Singular turns plural
English Writing
In debt?
The Secret Shopper
Too busy at work?
Bullying... Our Stories
Start to live your dreams
Recognize your potential
Stop worrying, please!
Public speaking
Elegant resumes
In praise of black sheep
Ritalin - Straight-jacketing?'s full list of pages


  • "What's another word for Thesaurus?"

    Steven Wright

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    Kate the Webmistress

    Improve Search Engine Ranking - Use The Thesaurus

    By Guest Writer Scott Whitehead

    So you’ve written your article, or your web page copy and are ready to start promoting it. All that you need do now is spell check the document, check the wording flows well and then submit it to the search engines.

    Of course, there’s the meta data to code and the titles to write for the article, but could there be a better way to get your work noticed by the search engines?

    A thesaurus can help you increase your search engine rankings

    Today, we are going to focus on the logic of using the thesaurus instead of the spellchecker to help you increase your articles search rankings.

    The purpose of your articles and copy is, one assumes, to attract visitors and potential clients to your site, to justify and emphasize your experience and knowledge, and to improve your profile.

    Whatever your reason, the one main reason we all write these articles is a constant: We write them because we want them to be read.

    It stands to reason therefore, that you will want your article to be easy to find for your target markets. So, it makes sense to focus your article on the keywords that the search engines are looking for.

    Wordtracker has a system that allows you to view the keywords that the search engines are searched for, by looking at the last hour's log and comparing your target words with related words from its built in thesaurus.

    Using this patented system, you could tweak your articles and copy to ensure it features the right words and terminology, the phrases that the search engines crave.

    Heavily searched keywords?

    Using Wordtracker’s database, it may become apparent that the keyword your content focused on is not searched very often, or that there are so many sites using the phrase that a good search engine ranking may be hard to achieve. However, the thesaurus will suggest better phrases more likely to bring success.

    To give an example, you may be writing an article on “sensible diet tips”. The article could feature lots of tips and useful guides for maintaining a balanced diet, recipes and so forth.

    A check with Wordtracker tells you that the phrase is heavily searched but there are many articles and web pages competing to be noticed. Using the thesaurus, the phrase “sensible eating” is suggested, and with just a few changes to the article, the web page is redesigned and ready to market.

    Make older articles more search engine friendly

    It is especially effective for older articles, a revamp such as this has a double positive effect; it makes the articles more search engine friendly, and can wake the search engines up to the page, as their systems will often show the page has been updated, and re-index it accordingly.

    Why waste valuable time trying to find new angles to write your content for, when your previous articles have proven so successful? If the issue and advice is still current make these changes, it is very little effort, but the rewards are huge; a greater profile, more traffic and more leads. Which after all, is the reason for writing the article in the first place.

    Thesaurus Links:


  • Thesaurus and Spell Checker - Webster

    Article by Scott Whitehead, the project manager of, a website for small businesses around the world, advising webmasters regarding online marketing and website promotion. For more information on his website promotion services, click here or email Scott at

    Click here to find out how slow pages can actually increase your traffic!

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    An Ed-U-Kate production. This page was produced 15 March 2002 and last edited 9th June 2015.
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