Keywords and Keyphrases Increase Traffic to your Web-site...


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"An expert is a man who has made all the mistakes which can be made, in a narrow field."

Niels Bohr

"An expert is one who knows more and more about less and less."

Nicholas Murray Butler

The Mystery Shopping Club

(Operated by's sister site)

Webmasters, (or in fact anyone!) do you need some extra income? - Casual work is available to you now...

The following is an article taken from Choices Magazine after a visit to the Mystery Shopping Club.

"Wanted: Shopaholic nosey parker with excellent observational skills, a good ear and flexible attitude to part-time work. Anyone can apply. Work available in all areas. Must be prepared to eat free meals, enjoy shopping discounts and visit pubs - and be paid for it."

Believe it or not, the above job advertisement is not as far fetched as it sounds. If you love shopping, you'll be pleased to hear that it's possible to shop for a living. In fact, it's a multi-million pound industry for market research companies who employ "mystery shoppers" to shop up and down the country - all in the name of customer service and research.

There are a number of mystery shopping companies who organise whole armies of professional shoppers on behalf of retailers, pubs, restaurants, banks and other service industries. Their mission? To mingle in, look inconspicuous and file a report on anything from customer service to cleanliness in the restrooms.

If you visit one or two pubs in a night, you'll get your food and drink paid for, travel expenses and you'll be paid anything from £6.00 to £8.00 up for each visit.

But there is one problem with mystery shopping: truly dedicated shoppers never switch off from their work. You'll find yourself compulsively evaluating service and checking ceilings for cobwebs even when you're not on duty. It eventually becomes a part of your life.

To find out more about casual employment opportunities in the "Secret Shopper" industry, please visit's sister site:

Click here for the Mystery Shopping Club UK


  • Never deep end souly on spell chequers. They will all ways let ewe down.

    Robert Brady

  • It is a damn poor mind that can only think of one way to spell a word.

    Andrew Jackson

  • My spelling is Wobbly. It is good spelling but it Wobbles, and the letters get in the wrong places.


    A Plan for the Improvement of English Spelling by Mark Twain

    For example, in Year 1 that useless letter "c" would be dropped to be replased either by "k" or "s", and likewise "x" would no longer be part of the alphabet. The only kase in which "c" would be retained would be the "ch" formation, which will be dealt with later. Year 2 might reform "w" spelling, so that "which" and "one" would take the same konsonant, wile Year 3 might well abolish "y" replasing it with "i" and Iear 4 might fiks the "g/j" anomali wonse and for all.

    Jenerally, then, the improvement would kontinue iear bai iear with Iear 5 doing awai with useless double konsonants, and Iears 6-12 or so modifaiing vowlz and the rimeining voist and unvoist konsonants. Bai Iear 15 or sou, it wud fainali bi posibl tu meik ius ov thi ridandant letez "c", "y" and "x" -- bai now jast a memori in the maindz ov ould doderez -- tu riplais "ch", "sh", and "th" rispektivli.

    Fainali, xen, aafte sam 20 iers ov orxogrefkl riform, wi wud hev a lojikl, kohirnt speling in ius xrewawt xe Ingliy-spiking werld.

    "Drawing on my fine command of language, I said nothing."

    Robert Benchley

  • Increase Traffic to your Web-site - Traffic Tips and Secrets...

    IMPORTANT INFORMATION ppi Have you taken out a credit card, mortgage, secured loan, unsecured loan or hire purchase agreement in the last ten years? If you have (or have had) a mortgage, loan or credit card with providers such as Abbey, Barclaycard, MBNA, Halifax, HSBC, HBOS, Lloyds TSB, Natwest, RBS or in fact any other credit provider, you may be able to reclaim up to £15,000 if you were sold PPI insurance - in most cases even if you've lost the paperwork. Learn more about PPI Claims now!

    BECOME A MYSTERY SHOPPER Are you a student over 18? Part-time teacher? Or maybe a parent or just someone that needs some extra income? Some free food and drinks perhaps? Would you like to pick your own hours? Casual work is available now.

    The Mystery Shopping Club provides you with an EXCEPTIONAL collation of intelligence that is crucial for anyone with an interest in Mystery Shopping. Become a Mystery Shopper now!

    EXCEPTIONAL EDUCATION ADVERTISING OPPORTUNITY It is simple to get your site listed on! You simply pay a small one-time-only administration charge for a PERMANENT lifetime advert! Learn more about advertising on now!

    Kate the Webmistress

    Keywords and Keyphrases

    Without keywords or keyphrases, search engine visitors simply would be unable to find your web-site. When the search engines visit your site, they index the words that they find and record the order and the priority you have given them. The more words you use, and the diversity in the order in which these words are written, will give you an added advantage.

    Keyword adjacency

    Consider the next three keyphrases:

  • Increase Traffic to your Web-site
  • How to increase web-site traffic
  • Need more traffic? Increase visitors to your web-site

    When indexed by the search engine spiders, these keyphrases represent opportunities for the site to appear in the results for searches. For instance, the eventuality of finding this site is increased if the following phrases were searched for:

  • Increase traffic from "Increase traffic to your web-site"

  • Increase web-site traffic from "How to increase web-site traffic"

  • Web-site traffic from "How to increase web-site traffic"

  • Traffic increase from "Need more traffic? Increase visitors to your web-site"

  • Increase visitors from "Need more traffic? Increase visitors to your web-site"

  • More traffic from "Need more traffic? Increase visitors to your web-site"

    Concentrate on your keyphrases, not on individual keywords. The competition amongst web-site managers is far too intense for your single popular keywords to be found high in search engine rankings (unless you're very lucky!). Moreover, as searchers are becoming more sophisticated in their method of querying the search engines, they are increasingly using multiple word searches.

    Do you really want to spend time and effort on single generic key-words?

    Your visitors are far more likely to be better targeted with multiple keywords than random searches with words like "travel" or "pets".

    Of course if you work in a niche market with little or no competition, you should optimise both keyphrases and keywords.

    More keywords = more web-site traffic

    Set your target for hundreds or even thousands of keywords and phrases if possible. Ask friends, colleagues and children what words they would type into a search box to find you.

    Put yourself in your prospective client's shoes and try to guess what they might type in a search engine box to find sites like yours.

    Look up the keywords used by your competitors in trade journals, Yellow Pages, directories, outdoor advertising posters, etc. Right click and view source on webpages to see what other people are using in their META tags. Don't directly copy the META tags from others' webpages, there may be copyright implications.

    Change 2 keywords (key words) into 1000s of keyphrases (key phrases)

    Examples of keyword possibilities for META name="keywords":

  • ice-cream(s)
  • ice cream(s)
  • icecream(s)
  • ice-creme(s)
  • ice creme(s)
  • icecreme(s)
  • ice-craem(s)
  • ice craem(s)
  • icecraem(s)
  • find(ing) ice-cream(s)
  • ice-cream(s) for (on) sale
  • ice-cream(s) for (on) sale (in) London, New York etc.
  • ice-cream store, shop, outlet etc.
  • cheap(est) ice-cream(s)
  • ice-cream(s) cheap(est) - (people often reverse the keyword order)
  • ice-cream site(s)
  • ice cream recipe(s)
  • homemade ice cream(s)
  • home made ice cream(s)
  • homemade ice cream recipe(s)
  • home-made ice cream recipe(s)
  • ice cream maker(s) (making)
  • ice cream machine(s)
  • vanilla ice cream recipe(s)
  • ice-cream information, info, info., infomation
  • buy(ing) ice-cream
  • buy + (all the misspellings of ice-cream)
  • shop(ping) for (all the misspellings of ice-cream)
  • ice-cream sundae(s)
  • (all the misspellings of ice-cream) + (all the misspellings of sundae)
  • (all the misspellings) sunday
  • ice-cream flavours (flavors)
  • (all the misspellings of ice-cream) + (all the misspellings of vanilla)
  • (all the misspellings of ice-cream) + (all the misspellings of chocolate)
  • (all the misspellings of vanilla) + (all the misspellings of ice-cream)
  • (all the misspellings of chocolate) + (all the misspellings of ice-cream)
  • choc-ice (and all of above)
  • ice-lolly (popsicle) (and all of above)
  • I scream (for voice recognition software?)

    The above list has 1000's of possibilities. Even if you operate in a very niche market and only get two or three visitors a year on each key-word or key-phrase, that should still net you hundreds of extra visitors. Other sites can expect thousands. You should expect results that match your effort. invites you to murder the English language...

    Just to give you some sort of idea what can be done with only 30 keywords try the little javascript diversion below:

    The Systematic Buzz Phrase Projector, created by Phillip Broughton, a U.S. Public Health Service official, uses only 30 carefully chosen buzz words.

    Type in any 3 numbers and press generate...

    Your systematic buzz phrase projection:

    ...and meanwhile, back in the real world...

    Give your keywords and keyphrases pride of place

    Try to repeat your most important keywords and keyphrases a few times throughout the page. Additionally you should use the "TITLE", "HEADER" and "BOLD" tags for very important keywords and phrases.

    Top keywords, top spot

    Try to position your top keywords and phrases within the first 100 words and then repeat them throughout the page. Include them in descriptive sentences of what you have to offer. Initially concentrate on writing good content for your page, and then replace words such as "it", "the product" and "this service" with your chosen keywords.

    The more text you use, the more opportunities you will have to use and repeat your keywords without your writing losing its personality or ending up appearing stilted or unnatural. A summary at the end of a page is another good way to repeat keywords legitimately.

    Some search engine robots place an extra importance on a keyword or keyphrase if it is used as a link. You should place keywords within hyperlinks to related material within your site, i.e. your important keyphrase here, and also within hyperlinks to other sites.

    I'm not very wood with gords

    Misspelling: Ask friends and colleagues how they would misspell your keywords. Children are a very productive source for misspelling; they often come up with ones you might not have thought of yourself. Don't under-estimate the need for misspellings. Even the less obvious variations of words and phrases attract traffic.

    Misspellings are rarely automatically pluralized by the search engines so it is doubly important to pluralize them in your META tags. You could also misspell words that use apostrophes (') by placing the apostrophe in the wrong position. Always use the correct spelling in the META name="description" content= and the visible part of your site.

    Typos: Remember also that many people hit the wrong keys when typing on their computer keyboards, so you might like to include these less obvious misspellings for your major keywords. For instance, one of the major keywords that I concentrate on for this site is the word "keyword". To attract, "typo traffic" I use misspellings such as "ketwords, keuwords, leywords, jeywords" within the META tags. If you have an excuse to use these misspellings legitimately within your viewable text - like I have just done - so much the better.

    See also:


  • 100 of the most often misspelled words

    Phonetic (fonetic, fenetic, etc.) representation: Say your keywords out loud and write down what they sound like. Many of your visitors will try to guess a spelling.

    Misuse homonyms: Homonyms are words that sound alike, but have different meanings and sometimes different spellings. For example they're, there and their or pole and poll.

    The devil is in the detail

    Localization: If you are selling your product internationally, don't forget to take into account that British and US English spellings can differ. i.e. Parlour, Parlor, Jewellery, Jewelry, Collectables, Collectibles, Catalogue, Catalog, Aluminium, Aluminum, Programme, Program, ...ising, ...izing etc.

    You should also research the terms used locally for your product. For example, the UK "tap" for the American "faucet" and the UK "braces" for the American "suspenders". Another excellent example of a cross-cultural difference exists with the word "football": it has different meanings depending on whether you're British, American or Australian!

    Additionally, if recording dates on your web-site, you should know 01/02/01 means the 2nd January, 2001 in the USA but the 1st February, 2001 in European countries.

    See also:

  • American English Vis-à-vis British English

    Area specific: If you only provide your service within a very defined geographic area, you should use a map to find all the local area names and include these your META tags. You should also include your city or town address on every page of your web-site so it can be picked up as a keyword.

    Precise keywords: Search your site for phrases or words like "our product", "the service", "it" or "them", and replace them with informational keywords that the search engines will find.

    Name pages using keywords: Instead of "page1.htm", page2.htm", etc. call them the name of the product or service you are offering.

    Pluralization: The pluralization of words is important with several search engines. While indexing your site, many will automatically append the plural (known as stemming) to single keywords (ice-cream = ice-creams), but it is less likely that they will pluralize a key phrase search (ice-cream parlo(u)r isn't converted to ice-creams parlo(u)rs - also note the difference in UK and US spellings).

    Pluralization of the two-words in the example above is very important, as many visitors to search engines would not think of their query as a two-word keyphrase, but just two separate keywords. For instance, many would type in the keyphrase "ice-creams and parlours".

    Case sensitivity: Some search engines differentiate between cases, i.e. results might vary between the words "Keywords", "keywords" and "KEYWORDS".

    Search engines usually look for queries as both lower and upper case keywords, but if a searcher types the query in upper case, the majority of search engines will only look for upper case occurrences. Some searchers mistakenly use inverted text (kEYWORDS) when they forget to take their keyboard Caps Lock off. You should therefore use different cases in the META tags on different webpages.

    Use of nouns and verbs: Find the nouns on your page and see if they can be repeated in verb form - for example "ice-cream maker" renders "ice-cream making". Repeat this process for the verbs.

    Extensions: Many search engines use string queries when indexing sites, but some don't. Help the ones that don't by including word extensions in your content and META tags i.e. fast = faster, fastest.

    Shortened words: Use the long and short form of keywords, such as mags for magazines and autos for automobiles.

    Diacritic Sensitivity: Words containing diacritic characters should also be written with non-diacritic characters. For example "crème brulée" becomes "creme brulee", and "glacé" becomes "glace".

    Inverse Document Frequency: Rare words tend to count for more than common words in search engine queries. For instance, if someone searches for pistachio ice-cream, pages with the word pistachio are more likely to appear at the top of the list. Therefore you should be as specific as you can and attach a significant importance to the rarer keywords. It is also more likely that a smaller proportion of webmasters will be using these rarer keywords, adding to your advantage.

    Trade Marks and Copyrighted Material: Only use keywords that relate to other company's trade marks and copyrighted material with their permission. Some companies will allow you to do this if you are an agent, partner or affiliate.

    Expect the unexpected: Four of the top 10 search terms sought by users in a study of 42 million search pages were Web site names or addresses.

    The research, conducted by, found that rather than typing addresses into browser address bars, users often go the long route via search engines. For instance Hotmail, whether searched for as '', '' or 'hotmail', was the second most popular term sought and Yahoo (and its variants) was third.

    EBay and AOL (also including variants) were ninth and tenth, respectively and, AltaVista,, and MSN all appeared among the top 50.

    Realism: Don't concentrate on optimising words that are highly competitive, i.e. travel, business, software, books, etc. Thousands of webmasters are competing aggressively for top ranking with such words, so you may be better off prioritising less general keywords or keyphrases.

    "Oh, what a tangled web we weave"

    Invisible text is not invisible to the search engines. Tricks like "keyword stuffing" your pages with invisible text (making text colour the same as the background colour) are very risky. Search engines - with the help of software - can easily identify webmasters that utilise keyword stuffing and exclude their sites, sometimes permanently. Your competitors will also look for this and report you to the search engines.

    Note: If you have a white background to your webpage, but you use a table with a black background on that page with white text within it, it is generally accepted that most search engine algorithms are sufficiently sophisticated to recognise that the white text is not hidden in the white background.

    Search engines check your content

    Search engines are increasingly able to match what you tell them about your pages (through your titles and tags) with the actual content of your page. So if you pretend that your page is about the latest internet sex symbol just to attract traffic to buy an unrelated product, there is a good chance that they will find you out. They also check other sites that are carrying your links, to see if they match.

    Pay-per-click resources and management tools

    Please be aware that offensive language will usually be found when searching keyword resources.

    There is an important added bonus to researching keywords on the internet. You can discover which are the most popular searches pertinent to your industry, and prioritise that information/product on your site. You could visit Overture (Formerly Goto) Search Suggestions and type in keywords beginning with "how, why, where, etc." to see if people are asking questions that you could answer on your web-site. If you do find some relevant questions, create a page(s) to answer them, and include the question as a keyphrase in your title and META tags.

  • Overture Search Suggestions for Keywords
  • Overture UK Search Suggestions for Keywords
  • Overture approved pay-per-click bid management tools
  • Jimtools Overture Keyword Wizard
  • Google AdWords Keyword Suggestions
  • Wordtracker
  • 7Search Keyword Suggestions
  • Abrexa Directory
  • IBoost Keyword Tips
  • Sets
  • Mall Net SE Report
  • Metaspy
  • Searchenginewatch
  • Yahoo Buzz Index
  • AltaVista Trends
  • Lycos 50
  • Keyword Density Analyzer
  • Good Keywords
  • bid comparisons
  • Keywords

    Use the following for more keyword ideas:

  • Dictionaries - English and Translation Dictionaries - Internal Link
  • Connected Thesaurus
  • Web Acronyms
  • Acronym Finder
  • Computer and Internet Technology Dictionary - Recent Addition

    Remember, some words will attract no visitors while others will attract many. The longer you spend on the keywords the more traffic you can expect.

    Count your keywords with software

    The free limited version of the Notetab Pro HTML editor counts keywords and their percentage of the page word count. ALL the editing of and its sister site's is performed using the full version of this excellent (and inexpensive - $19.95 at time of writing) tool. As well as the keyword count (text statistics) and full HTML editing capabilities, it enables you to search your disk and make changes to 1000s of pages at a time. Note: This tool requires some HTML knowledge to use it to its full potential, but is ideal for the novice to practice with. I have no affiliation with

    I just cannot be bothered!

    No problem, for US$1390 / UK£999 will generate 1,000 relevant keyphrases including their commonly misspelled versions for your site. We have vast experience in this field and have been successful in creating substantial (and sustainable) revenue for many sites already. We will also write a professional, creative description and title for your site that will help to increase your click-through traffic.

    We research your business inside out - on-line and off-line!

    You will be amazed at the important keyphrases that you have missed. Take the worst scenario: If only one person per year visits your web-site as a result of one keyword or keyphrase - and you have thousands in place - that alone represents thousands of visitors per year. Now imagine how many visitors you would get from the hundreds of keywords or keyphrases that attracted hundreds of click-throughs. Most sites can expect thousands of clickthroughs from just the one keyword or keyphrase!

    Please click here now to e-mail your domain name to us and we will contact you after we have given your site a free assessment.

    p.s. This route absolutely guarantees you no cost traffic through your meta tags and site text and low cost traffic through the pay-per-click directories!

    Click here if you haven't yet read the crucial keyword information you need about META tags.
    Click here to find out the easy way to attract foreign visitors without translating your whole web-site.
    Click here to find out how slow pages can actually increase your traffic!
    Click here to find out why using title tags, headers, and image tags are crucial when creating search engine friendly pages...

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    An Ed-U-Kate production. This page was produced 28 January 2001 and last edited 9th June 2015.
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