How does "FREE" Increase Traffic to your Web-site?...


education directory
Ed the Webmaster

 Webmasters' Education:
Start here - Why me?
What you have to know
2 keywords = 1000 phrases
Bad titles, low traffic
Free meta tags
Speaking in tongues
Slow pages equal more traffic
Free and Easy
Yahoo for free
Master of your own domain?
Spiders cannot fill in forms
Good and bad doorways
Order the engines around
Do you use frames?
Are you a magnet?
Visitors by default
Lasso your lost visitors
$100 = 10,000 visitors
Others work - you earn
Ads - Don't click here?
Invite the competitors over
E-mails and warnings
Infectious or immunized?
All the best submission tools
100s of search engines
The "must have" web tools
Free for all sites
Pressing the editor's button
Legal or e-legal?
Where do I start?
A to Z index

 Finance Partners:
Cover Base Life Insurance
Finding Life Insurance Cover
Annuity Comparisons
Aviva Annuities
Buy To Let Mortgages
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Inheritance Tax
Pension Misselling
Annuities Comparison
Enhanced Annuities
Pension Annuity Answers
Annuity Office
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Annuities Plan
Annuities Central
Open Market Option
Capped Drawdown
Mortgage Comparisons
Hidden Mortgages
Barclaycard PPI Claims
PPI Claims
PPI Complaints
PPI Refunds
Barclays PPI Claim
Lloyds PPI Claim
RBS PPI Claims
Wrongly Sold PPI
PPI Justice

  Web Guest Writers:
Web kiosks for the poor
Online Price Mistakes
Thesaurus Ranking
HTML or text e-mails?
ALTered Images
Renaming your Images
Free tools to create your site
Invasion of the Amazons
Advertising v. PR
Will content be profitable?
Responding to spam
What is spam?
Pay for position
Web host tips
Webmaster beauty
Bad web design: Animation
CGI: What the heck is that?
Long live banners
Great press releases
E-mail Sigs - 7 Key Items
Ad tips for affiliate marketing
I want to keep my frames
Creating Doorway Pages
Measuring Link Popularity
Domains and hyphens
Why have a domain name

 General Education:
Homepage | Web Search
Education Resources
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Art | Film | Dance | Bands
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Subjects | Religion | Language
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Teens | Just for Fun
Schools UK | US | Canada
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 Special Features:
Essays - Full Writing Course
What is Bullying?
Stress in Teaching
Online Education

 Guest Contributors:
The best Dad?
You're an Idiot!
Slave Caster of Freedom
Out of the mouths of babes
The Right to Life?
The Nostradamus Hoaxes
Explaining terrorism to a child
Internet 2 a scam?
Break a Rule, Bad Girl
Britannica near extinction?
The 1st time I really lied
Nigerian Scam Letters
Singular turns plural
English Writing
In debt?
The Secret Shopper
Too busy at work?
Bullying... Our Stories
Start to live your dreams
Recognize your potential
Stop worrying, please!
Public speaking
Elegant resumes
In praise of black sheep
Ritalin - Straight-jacketing?'s full list of pages

Increase Traffic to your Web-site - Traffic Tips and Secrets...

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Kate the Webmistress

The Value of "Free"

How much free information should you give away on your site and how does this affect traffic?

So free they're giving it away?

Unfortunately, many sites have tried and failed to base their business models on the exclusive provision of content for free, whilst attempting to survive on advertising alone.

Even though this model continues to work well for and its sister site,, it is increasingly becoming the exception to the rule. With the down-turn in advertising rates, the majority of content-only sites on today's internet are either unprofitable or can, at best, support one or two staff within a low cost operation.

I'm free, buy me!

Free information will usually work best as a path to the sale of a real world product or real world service.

Consider giving away lots of free information as a lead up to the main item. You might, for instance, consider producing a tips section or a FAQ (frequently asked questions) section about your industry.

This will not only help establish your expertise in your given field, thereby lending credibility to your operation, but will also give visitors a reason to bookmark your site and return at a later date as a pre-qualified customer.

This free information (obviously containing your industry specific keywords and phrases) will be indexed by the search engines and found by the people specifically interested in your end product. Also, other companies that find it, may be interested in forming alliances or reciprocal links with you.

The free press

Consider linking to industry specific news that is relevant to your site. An example of an internet related newsfeed from is shown below:

Newsfeed Sites

  • Syndicator
  • Isyndicate
  • ScreamingMedia
  • Weather Feed
  • Surfnetkids

    Note: Feeds from other sites can significantly slow down the loading of your pages. You should test all feeds for speed over a 24-hour period before publishing.

    Free content for e-zines and web-sites

    Please check at each site for varying rules concerning articles and as to whether articles are still offered for free before you publish them.


    Free occasionally comes with a price

    Beware if you take your free information from other web-sites (i.e. not newsfeed sites)...

    Some companies bring up pages within frames on their sites and these framed pages sometimes do not carry the advertising which is the main source of revenue for their operation. For example, the advertising might be placed in a frame to the side of or above the framed content.

    If you link directly to the web address of these framed content pages the advertising in the intended surrounding frames will not appear. Also, these sites often do not carry hyper-links on the framed content pages, in affect disabling visitors who arrive at these now un-framed pages from progressing through the site.

    This will deprive the owner of revenue and could open you up to accusations of illegal financial benefit from their site.

    This is especially true where linking is extensive and even more so if you frame their content within your site. Many high traffic sites have to pay for additional bandwidth (flow of data) and you could be directly adding to their costs. These costs can be interpreted as damages. If in doubt, ask permission or only link to their home page. for free

    We welcome all kinds of linking, in fact we would be delighted if you framed any of pages. You don't even have to let us know. Maybe you could use something like " presents - The Education Mega-Site!" as the tag-line. Please visit the Active Online Pupil Forums to see an example of how we have linked to

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    An Ed-U-Kate production. This page was produced 28 January 2001 and last edited 9th June 2015.
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