E-mail Marketing...


education directory
Ed the Webmaster

 Webmasters' Education:
Start here - Why me?
What you have to know
2 keywords = 1000 phrases
Bad titles, low traffic
Free meta tags
Speaking in tongues
Slow pages equal more traffic
Free and Easy
Yahoo for free
Master of your own domain?
Spiders cannot fill in forms
Good and bad doorways
Order the engines around
Do you use frames?
Are you a magnet?
Visitors by default
Lasso your lost visitors
$100 = 10,000 visitors
Others work - you earn
Ads - Don't click here?
Invite the competitors over
E-mails and warnings
Infectious or immunized?
All the best submission tools
100s of search engines
The "must have" web tools
Free for all sites
Pressing the editor's button
Legal or e-legal?
Where do I start?
A to Z index

 Finance Partners:
Cover Base Life Insurance
Finding Life Insurance Cover
Annuity Comparisons
Aviva Annuities
Buy To Let Mortgages
Commercial Insurance
Inheritance Tax
Pension Misselling
Annuities Comparison
Enhanced Annuities
Pension Annuity Answers
Annuity Office
Annuity Plan
Annuities Plan
Annuities Central
Open Market Option
Capped Drawdown
Mortgage Comparisons
Hidden Mortgages
Barclaycard PPI Claims
PPI Claims
PPI Complaints
PPI Refunds
Barclays PPI Claim
Lloyds PPI Claim
RBS PPI Claims
Wrongly Sold PPI
PPI Justice

  Web Guest Writers:
Web kiosks for the poor
Online Price Mistakes
Thesaurus Ranking
HTML or text e-mails?
ALTered Images
Renaming your Images
Free tools to create your site
Invasion of the Amazons
Advertising v. PR
Will content be profitable?
Responding to spam
What is spam?
Pay for position
Web host tips
Webmaster beauty
Bad web design: Animation
CGI: What the heck is that?
Long live banners
Great press releases
E-mail Sigs - 7 Key Items
Ad tips for affiliate marketing
I want to keep my frames
Creating Doorway Pages
Measuring Link Popularity
Domains and hyphens
Why have a domain name

 General Education:
Homepage | Web Search
Education Resources
Active Online Pupil Forums
Art | Film | Dance | Bands
Countries of the World
Digs UK | US | Canada
Finance | Economics/Biz
Homework Helpers | Exams
Kiddies Korner | Tots | Pets
Jobs UK/EU | US | Canada
Bartending Work
Medicine and Health
Museums and Galleries
Mystery Shopping
PE | Sports | Sporting Events
Power & Politics | Civil Rights
Print Media, TV and Radio
Problems and Advice
Shops | Fashion | Books
Subjects | Religion | Language
Technology Education & ICT
Teens | Just for Fun
Schools UK | US | Canada
Unis/Colls UK | US | Canada

 Special Features:
Essays - Full Writing Course
What is Bullying?
Stress in Teaching
Online Education

 Guest Contributors:
The best Dad?
You're an Idiot!
Slave Caster of Freedom
Out of the mouths of babes
The Right to Life?
The Nostradamus Hoaxes
Explaining terrorism to a child
Internet 2 a scam?
Break a Rule, Bad Girl
Britannica near extinction?
The 1st time I really lied
Nigerian Scam Letters
Singular turns plural
English Writing
In debt?
The Secret Shopper
Too busy at work?
Bullying... Our Stories
Start to live your dreams
Recognize your potential
Stop worrying, please!
Public speaking
Elegant resumes
In praise of black sheep
Ritalin - Straight-jacketing?

ed-u.com's full list of pages


China Tightens Web Controls

Internet service providers in China are ordered to screen all e-mails, and they will be held accountable for all postings on their websites, according to the tightest governmental controls yet

Wired News

Australia outlaws e-mail forwarding

Internet copyright laws throughout Australia make it illegal to forward an e-mail memo without the author's permission, and could result in fines of $60,000 or five years in prison.

The Register

How the postman almost owned e-mail.

A short history of the Postal Service's long relationship with electronic mail.

Imagine that the U.S. Postal Service was in charge of e-mail. Sound absurd? It does to most people—until they realize that it almost happened.

MIT Technology Review

It is in the post

Most on-line businesses prefer e-mail for written communication, but, according to the recruitment agency Stopgap, there are instances where business owners like to remain traditional: they prefer complaints from customers and CVs from job applicants by snail mail.


Send your important e-mails to yourself first to check that your formatting remains intact.

The Mystery Shopping Club

(Operated by ed-u.com's sister site)

Webmasters, (or in fact anyone!) do you need some extra money to supplement your income? Would you like to pick your own hours? - Casual work is available to you now...

The following is an article taken from Choices Magazine after a visit to the Mystery Shopping Club.

"Wanted: Shopaholic nosey parker with excellent observational skills, a good ear and flexible attitude to part-time work. Anyone can apply. Work available in all areas. Must be prepared to eat free meals, enjoy shopping discounts and visit pubs - and be paid for it."

Believe it or not, the above job advertisement is not as far fetched as it sounds. If you love shopping, you'll be pleased to hear that it's possible to shop for a living. In fact, it's a multi-million pound industry for market research companies who employ "mystery shoppers" to shop up and down the country - all in the name of customer service and research.

There are a number of mystery shopping companies who organise whole armies of professional shoppers on behalf of retailers, pubs, restaurants, banks and other service industries. Their mission? To mingle in, look inconspicuous and file a report on anything from customer service to cleanliness in the restrooms.

If you visit one or two pubs in a night, you'll get your food and drink paid for, travel expenses and you'll be paid anything from £6.00 to £8.00 up for each visit.

But there is one problem with mystery shopping: truly dedicated shoppers never switch off from their work. You'll find yourself compulsively evaluating service and checking ceilings for cobwebs even when you're not on duty. It eventually becomes a part of your life.

To find out more about casual employment opportunities in the "Secret Shopper" industry, please visit ed-u.com's sister site:

Click here for the Mystery Shopping Club UK

How many keyphrases do you use to attract traffic?

Let ed-u.com generate 1,000 relevant keyphrases including their commonly misspelled versions for your site. All keyphrases will be ready for use in your site's META tags or submission to the pay-per-click directories within one week.

We have vast experience in this field (we attract several million visitors a year to our sites with this method) and have been successful in creating substantial (and sustainable) revenue for many other sites. We will also write a professional, creative description and title for your site that will help to increase your click-through traffic.

We will research your business inside out - on-line and off-line! You will be amazed at the important keyphrases that you have missed. Take the worst scenario: If only one person per year visits your web-site as a result of one keyword or keyphrase - and you have thousands of similar terms in place - that alone represents thousands of visitors per year. Now imagine how many visitors you would get from the hundreds of keywords or keyphrases that attracted hundreds of click-throughs. Most sites can expect thousands of clickthroughs from just the one keyword or keyphrase!

For US$1390 / UK£999 ed-u.com will generate 1,000 relevant keyphrases including their commonly misspelled versions for your site.

Please click here now to e-mail your domain name to us and we will contact you after we have given your site a FREE ASSESSMENT!

Increase Traffic to your Web-site - Traffic Tips and Secrets...

IMPORTANT INFORMATION ppi Have you taken out a credit card, mortgage, secured loan, unsecured loan or hire purchase agreement in the last ten years? If you have (or have had) a mortgage, loan or credit card with providers such as Abbey, Barclaycard, MBNA, Halifax, HSBC, HBOS, Lloyds TSB, Natwest, RBS or in fact any other credit provider, you may be able to reclaim up to £15,000 if you were sold PPI insurance - in most cases even if you've lost the paperwork. Learn more about PPI Claims now!

BECOME A MYSTERY SHOPPER Are you a student over 18? Part-time teacher? Or maybe a parent or just someone that needs some extra income? Some free food and drinks perhaps? Would you like to pick your own hours? Casual work is available now.

The Mystery Shopping Club provides you with an EXCEPTIONAL collation of intelligence that is crucial for anyone with an interest in Mystery Shopping. Become a Mystery Shopper now!

EXCEPTIONAL EDUCATION ADVERTISING OPPORTUNITY It is simple to get your site listed on ed-u.com! You simply pay a small one-time-only administration charge for a PERMANENT lifetime advert! Learn more about advertising on ed-u.com now!

Kate the Webmistress

E-mail marketing

There are 10% more e-mail users than Web users and almost 3 billion e-mail messages are already being sent daily. Commercial spending on e-mail marketing is expected to double in the next year - hitting the $2.0 billion mark. With nearly 100 million people using the internet, e-mail is an important and efficient addition to your marketing tool-box.

Unlike regular mail or telemarketing, you can communicate your message in a matter of seconds - and for a tiny fraction of the price. Match this with an average click-through rate of 3% and response turnaround of less than 48 hours and it is not difficult to see the power e-mail commands as a business medium.

Monty Python and the meaning of spam

E-mail is an excellent, cost effective medium for marketing your web-site, product or service, but you should NEVER be tempted to send bulk, unsolicited e-mail, also known as "spam", to promote your business.

The word "SPAM", an acronym for spiced ham, was used so often in a famous Monty Python sketch that its repetition soon became meaningless. Many attribute the new use of the word to this sketch.

When two American lawyers sent the first unsolicited advert to over 6000 internet newsgroups back in 1994, they unwittingly opened the floodgates for spam to become one of the primary banes of the web.

Are you flame resistant?

Disadvantages of e-mail spamming:

  • angry complaints from recipients (called e-mail flames)
  • anti-spammers can overload your server with millions of requests
  • your internet service provider can deny you access
  • your site can be taken down
  • possibility of prosecution in some territories

    Your company can also receive some very negative publicity. For example, if your company is listed as a spammer on an anti-spamming web-site, that site could come up as a search result for any of your customers trying to find you.

    Spam Information

  • All About Spam - What is Spam? - Internal Link
  • Responding to spam - Internal Link
  • 1099.com
  • Arachnoid.com
  • Spamfree.org
  • Stopspam.sparklist.com
  • W3.one.net

    Spam in the News

    A Namby-Pamby Spammy Bill. The congresswoman who represents Silicon Valley introduces a bill to control smut spam sent to kids. Critics -- and there are many -- say it either does too much or too little ...More from Wired News

    Targeted opt-in e-mail marketing

    The good news is that many legitimate e-mail marketing routes not only exist, but are thriving.

    For instance, you could find newsletters that are relevant to your industry and considering advertising in them. Newsletters that have been requested by visitors, usually generate higher responses than web-site advertising. These subscribers have in effect pre-qualified themselves as leads and are therefore more open to be sold to. You can find targeted resources for newsletter advertising below.

    But I want to buy a list of e-mail addresses

    I'm very hesitant on this, as even though you may buy a "clean" opt-in list, many people who you send the newsletters to may not perceive it as opt-in. They may not remember signing up with the company who sold you the list.

    The substantial downside to this is that you could possibly be unfairly reported as a spammer. Your site might be listed on an anti-spam website and would therefore come up in searches for your site or your name on search engines. Your domain might be added to anti-email-spam systems that hundreds of thousands (maybe millions even?) of people around the world subscribe to. Any further e-mails from you to these people (which might include existing customers and business contacts) would be automatically blocked.

    If you have a newsletter, maybe find a company that is extremely targeted to your market that might consider swapping newsletter ads with you. I believe that this is a safer route.

    Submit articles to e-zines, newsletters and e-mail groups

    There are many thousands of e-zines and newsletters published regularly. They always need good content.

  • Find publications that are related to your business using directories and search engines and subscribe to them.

  • Take note of the type of articles they publish.

  • Submit a relevant informative article and append your web-site and e-mail address.

  • Never tell the whole story in your article, but attempt to generate curiosity. Create an unanswered question that will draw your audience to your site.

  • Answer questions in e-mail groups.

  • Give readers a reason to visit your site, avoiding obvious advertising blurb. If you keep your article free of hype, the editor will be more likely to use it.

  • Keep a list of editors that publish the article and send them more articles on a regular basis.

  • Resubmit your article after a month to editors that did not publish it - they may reconsider.

  • Always include your web site address and company details at the end of the article. Don't forget that many readers of e-mail have restricted or no access to a web browser, so you could also include an autoresponder e-mail address that will send inquirers full details immediately.

    Click here to find out the 7 Key Items To Include in your Email Signature File.

    Article Syndicators

    Deposit your articles at article banks.

  • Article_depot.50megs.com
  • Connectionteam.com/submit.html
  • Cyberprosper.com/submit.shtml
  • Ezinearticles.com/add_url.html
  • Ezadsuccess.com/articles/submit.shtml
  • Goarticles.com - Recent Addition
  • Makingprofit.com
  • Mega-success.com/articles/submit.shtml
  • Netterweb.com/articles/
  • Top7business.com
  • Topten.org
  • Ideamarketers.com
  • Marketing-seek.com/articles/submit.shtml
  • Certificate.net/wwio/ideas.shtml
  • Web-Source.net/articlesub.htm
  • Womans-net.com
  • Writebusiness.com
  • Writingtree.com
  • Yourarticle.net

    Announcement Lists

    Join the following announcement lists and submit your articles. To subscribe, send a blank e-mail to each of the following addresses:

  • Aabusiness-subscribe@egroups.com
  • Article_Announce-subscribe@egroups.com
  • ArticlePublish-subscribe@yahoogroups.com
  • Aageneral-subscribe@egroups.com
  • Aainet-subscribe@egroups.com
  • Articles_Archives-subscribe@egroups.com
  • Free-Content-subscribe@egroups.com
  • Publisher_Network-subscribe@egroups.com
  • PublishInYours-subscribe@egroups.com
  • Subportal-subscribe@egroups.com

    Free services for setting up your own newsletters or e-zines

  • Egroups.com
  • Topcia.com

    Help with e-zines

  • AbsoluteEzines.com
  • eZine-z.com
  • Ezine University.com

    Free content for e-zines and web-sites

    Please check at each site for varying rules concerning articles and as to whether articles are still offered for free before you publish them.

  • Certificate.net
  • Ezinearticles.com
  • Ideamarketers.com
  • Infobot.net
  • List-content.com
  • List-resources.com
  • Mediapeak.com
  • Web-source.net

    Discussion Forums

    Take part in discussions about your trade or industry, and append your company name, web address and e-mail address to you comments.

  • Groups.Yahoo.com
  • Discussionlists.com
  • Topica.com
  • Adventive.com
  • Deja.com
  • Talkcity.com
  • Insidetheweb.com
  • Forumone.Com
  • Theglobe.com
  • GeekVillage.com

    Message Boards

  • Free-publicity.com
  • Bizweb2000.com
  • Start-smartz.com
  • Entrepreneur-web.com


    Always "listen in" to a user group first to gauge the tone of the discussion before you post your first message.

  • Yahoo Egroups
  • Usenet
  • Liszt
  • Tile
  • Topica

    Ezines to advertise in

  • BestEzines
  • Ezinehub.com
  • Ezine-universe.com
  • E-zineZ.com
  • Newsletteraccess.com
  • Zdnet.com/filters/email
  • Gort.ucsd.edu/newjour
  • Nwwsubscribe.com/foc36


    An autoresponder is a handy tool that sends an automated message when someone clicks on an e-mail hyperlink.

    You can set up some autoresponders to not only send an immediate welcome e-mail to new subscribers to your newsletter or e-zine, but to also send subsequent mail-outs. An effective use for an autoresponder is an automated reply for inquiries to your advertising or articles in e-zines, classifieds and discussion forums. Ask your web space provider if autoresponders are provided with your account or try the following services:

  • Sendfree.com
  • Getresponse.com
  • Autoresponseplus.com

    No RSVPs s'il vous plait

    A known problem with autoresponders is excessive recursion or "looping". This happens when you send an autoresponse to an e-mail address which is also set up to send an autoresponse. The messages just get sent back and forth until they are stopped.

    Most mail servers are set up to intercept this behaviour and will terminate the loop at the 50th iteration. You might want to check this is the case with your webhost before going down this route.

  • The Ad Stop
  • Newsletter Access
  • e-zine Ad Auction

    Viral Marketing

    Viral marketing is another expression of word of mouth or recommendation marketing. Using the internet, this method of marketing becomes proportionately more achievable. Click here to find out how.

    How big are your attachments?

    Do you really need to send information in an attachment and does it need to be that big? Try copying-and-pasting the information into the body of the e-mail itself. If you send a large, slow to download attachment, you risk annoying the recipient and many people simply will not open an attachment for the following reasons:

    1. They may think that it contains a computer virus

    2. They don't know how to open it

    3. They don't have the correct software to view it

    4. They receive the e-mail on their cell-phone and don't have a computer

    Before you press the send button, remember that...

  • Misspelt words can ruin all your efforts
  • Abrupt e-mails do not attract sales
  • Read your important e-mails out loud to spot grammatical errors

    Do you have an e-Book to promote?

  • Ebooks.searchking.com
  • Ebookdirectory.com
  • Ebooksnbytes.Com
  • Free-ebooks.net
  • Ldpublishing.com/index1.html
  • Reportsearch.com
  • Upload.com

    Free-for-all sites

  • When e-mails attack! - Internal Link

    HTML or text e-mails?

  • Creating Your First HTML Ezine! - Internal Link

    e-mail in the news

    Employers, business schools honing in on workers' e-mail writing skills? Chain letters and silly jokes aren't the problem: It is the incomplete sentences, misspellings and rambling thoughts flying through cyberspace in the name of doing business ...More from the Los Angeles Daily News

    What now? Are you overwhelmed with too much information about web-site promotion? Click here to find out what are the most important areas to concentrate on first...

    Save this site

    Please don't forget to add ed-u.com to your list of favorites/bookmarks. Internet Explorer users please click here and others, right click here - - ed-u.com - - Also, you can learn how to make any ed-u.com page your start page by clicking here.

    Share this site

    Click here to tell your friends, family or colleagues about ed-u.com.


  • education directory

    An Ed-U-Kate production. This page was produced 28 January 2001 and last edited 9th June 2015.
    This site is for information only; responsibility for its use rests with user.
    ed-u.com, its characters, names & related indicia ©
    Add URL | Link to us | Terms of Use | Privacy Policy | Contact Information | ArtFair | Home