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McLanguage: Hey, it could happen (TM).
You've heard of Chicken McNuggets and the Golden Arches. They've long been trademarks identifying the McDonald's Corporation, purveyor of cheap hamburgers to most of the planet. How about the phrase "changing the face of the world", though? Or "hey, it could happen!" Or "have you had your break today"? According to the company website, McDonald's has trademarks on these too, a sign that advertising and free use of the English language are becoming increasingly incompatible in today's corporate America
...More from the Independent
JK Rowling almost tops Festival of Literature chart as inventor of British public's second favourite word.
"The nation's favourite word is 'serendipity'. By happy chance it was chosen from some 100,000 words in the English vocabulary that might have been preferred, although, in an astonishing performance for a recent neologism, quidditch, the fictional game played by wizards and witches invented by J. K. Rowling in the Harry Potter books, came a close second" - The Times...
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Oxford University Press add high-tech vocabulary to new Oxford Compact English Dictionary.
"E-mail your chuddy-wearing friends on the WAP, tell them to activate their gaydar, dump their frankenfood and buy the new Oxford English Dictionary to find out what's happening." - The Mirror...
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